Learn the critical importance for businesses to adapt to evolving customer communication preferences in the digital age.

Providing a better experience means shifting clients to digital, but this involves more than a simple switch from print to pixel. Based on a recent survey, it’s clear that specific segments of generational wealth clients, like millennials and Gen Z, need more regarding their digital experience:
Poor digital experience amongst these generational segments is caused by receiving irrelevant statement information, misspelled names and details, and a lack of channel options, all of which cause clients to switch providers, resulting in client churn.
This data is crucial because it tells us precisely what these client segments look for in a service provider: relevant and personalized information, consistent experience across ALL channels, and the flexibility to choose where and how they receive information.
While multiple generational segments make up your wealth management firm’s client base, it’s imperative to look to the future. Modern statements are no longer ‘nice to have,’ they’ve become a critical component of the client experience and an opportunity for retention and continued growth.
Curious to know more about the different customer communications needs and preferences of every generation, from Boomer to Gen Z?
Look to our playbook on The Future of Wealth Management Client Communications (A Generational Approach) for impactful communication strategies for every generation of investor.
Looking to stop the churn? Reach out and get advice from a Doxim specialist on how to boost client loyalty today!