Top Trends in Healthcare Communications – Year Roundup

by | Dec 8, 2022

Preparing for Patient Engagement in 2023

Heatlhcare digital communication

As the year draws to a close, we’re looking back at our most popular blog posts for 2022, which essentially identify the top trends in healthcare communications for the year. We expect many of these trends to continue to grow in 2023 and beyond.

For our clients in healthcare, 2022 has been a year of both turmoil and growth. Emerging from the acute phase of the COVID-19 pandemic, healthcare organizations have been putting their best foot forward in terms of patient engagement, while preparing for a more digital future.

Patient engagement is at the heart of many healthcare organizations’ planning, because a fully engaged patient becomes an active participant in their own care, leading to better outcomes all around. In fact, one study found that an engaged patient costs 31% less than a non-engaged patient because they are more likely to engage in recommended healthy behaviors. Personalized, relevant digital interactions including omnichannel communications are powerful tools to create and maintain high levels of patient engagement.

Here are the top blog posts this year that offer practical tips on how to improve patient experience and increase engagement:

1. How to provide an immersive digital patient experience

Digital transformation has truly arrived in the healthcare space, spurred on by accommodations made during the pandemic. But to truly harness the power of digital, your organization needs to make a concerted effort to shift even more patients to a digital-first approach to healthcare communications. Such an approach benefits your organization, offering lower costs, greater efficiency, and shorter payment cycles. But most importantly it offers your patients the benefits of 1:1 personalized messaging that engages them and can even lead to better health outcomes.

Let your patients set their communication preferences, configure personalized communications options and let Doxim do the rest. Book a consultation now to learn more. Book a consultation

2. Healthcare insurers can leverage personalized, interactive video to improve member engagement

Anyone who has ever watched a YouTube video, or a reel knows how dynamic and engaging video content can be. Add some personalization to that video, and you have a winning combination for patient engagement. Whether your video explains how to read and pay a healthcare bill, or what next steps happen after a procedure, video content is a sure-fire way to make complicated information easy to understand. Read the blog to learn ways to leverage interactive personalized video in your healthcare practice.

Doxim CCM Interactive Video is a must-have for any organization wanting to improve patient engagement. Get a use case video for your organization

3. How can health insurance companies reduce their carbon footprint?

Patients today care about your organization’s commitment to green initiatives, like reducing its carbon load. And reducing your reliance on paper will help you cut costs significantly as well. This blog will teach you how Customer Communications Management (CCM) for healthcare can help your organization run lean and green.

Preparing for Patient Engagement in 2023, with Doxim

Patient engagement

As a single, trusted partner offering a holistic CCM solution, Doxim can help you operationalize your patient engagement strategy, reduce your paper and postage costs, and make every interaction count.

Doxim’s omnichannel CCM platform can empower your business users to generate the frequent, ongoing, and personal interactions your patients crave, and distribute these communications through multiple channels, including a host of digital options (PDF, HTML, email, text, online interactive experiences) as well as print for those who demand it.

The omnichannel capabilities of the platform are such that when a patient calls in to speak to a service representative or engages with a chatbot, both human and machine can provide immediate assistance by calling up the communication or document that the customer received. This keeps every patient communication connected, making hyper-personal, omnichannel patient interactions a reality.

Chat to us about how Doxim can help you transform your patient communications in 2023.

Our Bloggers

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CCM Strategy

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James Hall

CCM in Europe

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Jason Pothen

CCM in Utilities, Healthcare, and Consumer Finance

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Josh Noble

CCM for Banks and Credit Unions

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Bill Cullen

CCM in Insurance

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Curly Lippa

CCM in Wealth Management

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Shah Javed

CEM Product Strategy

Guest Bloggers

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CCM Industry Experts

Jason Pothen
Senior Vice President, Sales
Jason has 22+ years of experience serving a diverse array of industries, across a wide range of print and digital communication technologies. Prior to joining Doxim in July 2020, he was a Senior Client Services Manager at Taylor Communications. In his current position as Senior Vice President, Sales, Jason is focused on developing long-term client relationships to facilitate account growth and expedient conflict resolution. He possesses deep knowledge in communication management for regulated industries, with a particular focus on the Utilities, Healthcare, and Consumer Finance sectors.

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