Learn the critical importance for businesses to adapt to evolving customer communication preferences in the digital age.

Insurance customers are happy to use online channels for day-to-day transactions, but when it comes to making important or complex decisions, they still prefer the ‘personal touch’. They want to engage an expert on your team to assess and address their specific needs. But staffing is expensive, has capacity limitations, and cannot scale.
How then can your insurance organization provide customers with the personal touch they desire without having to deal with staffing challenges?
Modern technology can offer a perfectly scalable answer – personalized, interactive video. Leverage the power of video to create engaging, interactive content that cost-effectively delivers personalized customer care and maximizes ROI at scale.
Video is an optimal way to engage customers and has evolved to incorporate personalization and interactive engagement.
Video visually engages customers and personalization is a powerful way to deliver information and offers that resonate.
Furthermore, you can design the workflow to suit your needs and to augment tasks performed by your in-person team.
Videos are personalized in the same way an email or document is personalized. The individual’s data is inserted into a predefined workflow or template. This way, the video can address the recipient by name, provide information that is only relevant to that person, and take them on a customized journey.
Interactive capabilities let the viewer make selections to shape the flow of engagement-responding to questions, providing information (they can click a button or input data), and approving outcomes.
The end result is a highly personalized offer tailored to the viewer’s specific needs and choices. This is the digital, on-demand experience that consumers desire – and it also delivers excellent benefits to your operations and your bottom line.
By using interactive, personalized videos to enhance customer experience, you can count on the following benefits:
Doxim CCM leverages our client’s existing data to deliver personalized, interactive video experiences at scale. Unlike other bespoke and expensive solutions, Doxim CCM Interactive Video delivers low cost, 1:1 videos from a template that has proven to be effective and yields maximum ROI.
The visual engagement and real-time interactivity made possible through video, provides the ‘personal touch’ that drives increased customer satisfaction, better engagement, and high conversion rates.