5 Ways Video Can Be Leveraged to Transform Customer Experience and Convert Casual Buyers into Loyal Customers
These days, it is becoming increasingly more difficult and costly to achieve and maintain customer loyalty. Digitization has fueled competition and consumers expect an exceptional customer experience when interacting with all their service providers. Furthermore, based on the events of the past two years, it has become evident that the future is unpredictable. To ensure success in the years ahead, organizations need to become more agile and focus on forging deep, one-to-one customer relationships.
Increasing customer retention rates by 5% increases profits by 25% to 95% according to research done by Frederick Reichheld of Bain & Company.
A focus on delivering a great experience from the moment you engage prospects, then throughout the entire customer journey once you convert them, is key, but it must be seamless and personalized.
Personalization is no longer simply a nice-to-have; in fact, 72% of consumers today say they only engage with personalized messages.
Learn how Doxim CCM Interactive Video can drive customer loyalty through effective engagement, and an enhanced customer experience. Schedule a demo
True personalization is imperative
Personalization isn’t just a tailored greeting or product recommendation based on wish lists and checkout carts. True personalization uses information gleaned throughout the customer journey to address customers as individuals and tailor communications for them.
How can businesses leverage personalized content to better engage new and existing customers? Video, of course. It grabs attention and consistently outperforms text and images.
In fact, landing page videos increase conversion rates by 80%, with up to 90% of customers saying videos influence their purchasing decisions.
Here are 5 ways personalized video can be leveraged to transform customer experience and convert casual buyers into loyal customers:
1. It has the power to demystify the complex
Consider financial services, where a short, personalized, 60-second video can better explain the highlights of a 10-page statement in a short space of time, which keeps the customer engaged. Whether B2B or B2C, information is shared faster, easier and more engagingly with video.
2. Increases conversions
For new and returning customers alike, personalized video is a great education tool. Because of its ability to effectively convey specific information that is relevant to the prospect, it outperforms other marketing assets and drives consumers to action.
94% of people have watched an explainer video to learn more about a product or service.
3. Conveys emotion and helps establish a personal connection
Emotion plays an incredible role in our buying decisions and in creating customer loyalty. Personalized video is the best channel to convey emotion and make a personal connection, both of which drive customer engagement. It can hit the right emotional cues, and establishes a connection with personalized content via a channel people prefer.
78% of people watch online videos every week, and 55% view online videos every day.
4. Provides a seamless, multichannel experience
Perhaps one of the most formidable uses of personalized video is its ability to create a smooth and consistent experience, no matter where customers engage with the organization. Personalized videos use your 1st party customer data to provide just the right level of personalization to ensure excellent engagement.
5. Grows and nurtures the customer relationship
All this amounts to developing and growing the customer relationship. Personalized video is not just a robust tool that eases and improves customer onboarding, it also helps achieve customer loyalty, beyond the purchase.
With personalized video you can inform, entertain and engage customers
Doxim CCM clients can leverage personalized, interactive video technology to deliver engaging statements and communications
Doxim CCM leverages our client’s existing data to deliver personalized, interactive video experiences at scale. Unlike other bespoke and expensive solutions, Doxim CCM Interactive Video delivers low cost, 1:1 videos from a template that has proven to be effective and yielding maximum ROI.
The visual engagement and real-time interactivity made possible through video, provides the ‘personal touch’ that drives increased customer satisfaction, better engagement, and high conversion rates.
Doxim CCM Interactive Video is a must-have for any organization wanting to improve customer engagement.