Learn the critical importance for businesses to adapt to evolving customer communication preferences in the digital age.

5 Ways Personalized Video Optimizes Onboarding in Wealth Management
Anticipating and responding to the expectations and needs of new clients is critical for any wealth management firm. You need to efficiently deliver required information and branded content, introduce relationship stakeholders, and open and fund accounts quickly-all while gaining insight into what really matters to your client, and communicating with them as effectively as possible.
First impressions count, so how you choose to welcome your client during this period is one of your most critical business decisions. How do you improve your chances of making an excellent first impression?
For starters, USE VIDEO! Video is proven to be better than written text and emails at engaging and maintaining a client’s attention. Using personalized video for wealth management is a great way to enhance customer experience. For example, onboarding new clients using video leverages its power to simplify complex information, boost engagement, and motivate action, while meeting clients in a medium they already prefer.
When you add personalization to the mix and tailor a video to the preferences of a potential client, you elevate your onboarding game. But before we jump into the 5 major ways to upgrade your onboarding strategy with personalized video, let’s look at how onboarding videos work, along with some of the field-tested ways you can deploy them effectively.
Onboarding videos serve many purposes and are most useful to explain a complex idea, especially to a new client who is not overly familiar with your products or services and may be new to investing. With simple, direct scripts and engaging graphics, it’s easy to convert skeptics into believers with onboarding videos.
84%
In fact, 84% of consumers have made a purchase after watching a brand’s video.
Along with many other applications, personalized videos for onboarding can be used to:
Personalized video is a powerful and flexible tool that you can leverage during wealth management onboarding in a variety of ways. For example:
Wealth management clients are always actively seeking information to best inform their investing decisions. Integrating video into your client onboarding process is the right approach to educate, engage and motivate new clients.
By tailoring the messaging directly to their preferences, interactive personalized videos go one step further, above and beyond the already amazing power of video: creating a welcoming environment that nurtures a mutually beneficial relationship based on authentic communication and trust.
Doxim CCM leverages our client’s existing data to deliver personalized, interactive video experiences at scale. Unlike other bespoke and expensive solutions, Doxim CCM Interactive Video delivers low cost, 1:1 videos from a template that has proven to be effective and yields maximum ROI.
The visual engagement and real-time interactivity made possible through video, provides the ‘personal touch’ that drives increased client engagement, better engagement, and high conversion rates.