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Top Trends in Healthcare Communications for 2024
Insights from Doxim Experts: Exploring Four Noteworthy Trends in Healthcare Communications
What does the new year have in store for healthcare communications?
Based on last year’s observations, in 2024, we expect four major trends to help further transform CCM healthcare. These trends include digital transformation, virtual consultations, health education, and personalized communication.
Keep reading to find out more about Doxim’s predictions for the top trends in healthcare communications for 2024.
1. Digital Transformation: Patient Portals
2024 is perfectly poised for digital transformation with the increased adoption of patient portals and apps, which will help to improve overall healthcare communications.
For example, with an easy-to-use online portal, patients can access medical records, schedule appointments, send secure messages, and access resources. With digitization, patients can also manage prescriptions and refills, which reduces the strain on administrative processes, improves patient engagement, and enhances the healthcare experience.
2. Virtual Consultations
During and after the pandemic, virtual consultations demonstrated huge benefits for patients and healthcare professionals.
Healthcare professionals can continue using audio and video communication tools to provide service to underserved areas and reduce patient travel time, wait times, and related costs. Today, virtual consultations have become a popular option for follow-up appointments or routine check-ups.
It’s crucial to note that virtual consultations don’t replace in-person evaluation and care. For example, in emergencies or for examinations, the patient must physically see a medical professional. Virtual consultations, however, offer patients the benefit of an additional communication channel that will continue to trend in 2024.
3. Health Education
Healthcare providers that offer health education not only see an improvement in patient engagement but also in preventative care and recovery. After all, the modern patient is keen to be more involved in their health.
With the right healthcare communications, it’s possible to stay on top of this 2024 healthcare trend to provide HIPPA compliant mailing services, personalized video, or online access to bills that link to additional health education resources.
4. Personalized Communication
Like the need for continued digital transformation efforts, the need for personalized healthcare communications will continue to rise in 2024.
Patient data is collected throughout the healthcare journey, which helps healthcare professionals improve patient outcomes. Moving forward, however, it’s crucial to leverage this data to present curated details and information to the patient about their health.
This year, investing in artificial intelligence (AI) and machine learning (ML) will also help healthcare professionals analyze large datasets to identify medical patterns and predict patient needs.
Whether you require HIPPA compliant mailing services, an online portal, or links to educational resources, personalizing healthcare communications in 2024 will help to strengthen the relationship between patients and healthcare providers.
Curious to learn more about these upcoming healthcare communication trends?
Contact Doxim today to chat with one of our CCM healthcare experts.
Jason has 22+ years of experience serving a diverse array of industries, across a wide range of print and digital communication technologies. Prior to joining Doxim in July 2020, he was a Senior Client Services Manager at Taylor Communications. In his current position as Regional Vice President, Utilities, Jason is focused on developing long-term client relationships to facilitate account growth and expedient conflict resolution, He retains a key interest in communication management in other regulated industries, such as the Healthcare sector.
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