Change Management and Encouraging Adoption: the Cultural Shifts Needed for CRM SuccessFor the best results, CRM needs to be implemented – and used – across your whole organization.

The shift to using CRM isn’t just about choosing the right technology. For the best results, CRM needs to be implemented – and used – across your whole organization, which means a cultural shift is necessary, or the success of the project can be jeopardized. In fact, one study by Forrester indicated that more than one-fifth of CRM problems are, in fact, “people problems” of one sort or another.