Case Study: InFirst Federal Credit Union Leverages Doxim Email Marketing to Improve Cross Sell Initiatives

InFirst Federal Credit Union had trouble reaching a geographically dispersed membership base, which negatively impacted their cross selling opportunities. Read our case study to see how the credit union was able to use Doxim Email Marketing to initiate an onboarding process that expanded new member relationships. This initiative grew InFirst’s total number of deposit accounts by 24% and loan accounts by 190%, while trimming its promotional marketing budget by 40%.

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