Doxim Campaign Management allows you design and implement targeted multi-channel marketing campaign that gets great results. Using Doxim Business Analytics, you can determine which clients are the most likely to respond positively to a particular product or service. Then you can select the channels through which the campaign will reach the audience segment – outbound from an advisor, eMail, SMS, social or direct mail. You can even drop a targeted ad right onto your statements, both online and in print, to derive true multichannel message delivery.
During the campaign, your marketing analysts can monitor the uptake of the campaign through Doxim CRM campaign reporting and Business Analytics. Then at the end of the campaign, your marketing analysts can review the success of the campaign, and use this information to further direct similar efforts in the future and optimize your marketing spend.