The business world is in a state of flux. In times of change and uncertainty, some organizations get fearful and batten down the hatches. Others view it as an opportunity to pivot, take a calculated leap, and expand their business into new areas.
It’s a Logical Choice
Expanding into patient communications and eStatements is a logical choice for many healthcare organizations, clearinghouses, revenue cycle management companies, and other business process outsourcers. After all, it’s a service their existing customer base needs, and it builds on relationships they’ve already established. Likely, it’s also an extension to the portfolio of communications they already create on behalf of providers and payers – such as claims, appeals, Explanation of Benefits documents and more.
You’ll Need to Gain some Expertise
While it’s a good strategic fit for many, before you jump in, there are a few core competencies you’ll need to acquire.
- Compliance. The customer data presented in patient statements is highly regulated. Ensuring the right information goes to the right person, with the right regulatory disclosures, in the right geography – this can be challenging and complex to manage. The customer data also needs to be handled securely and in compliance with privacy, accessibility, and interoperability requirements. You’ll need to gain the expertise needed to handle customer data and generate patient statements quickly, accurately, and in compliance with regulations.
- Digitization. There’s a wave of momentum behind digital patient statements. Digital communications are faster and cheaper to deliver. Managing security access is easier and proof of delivery, opening, and other engagement data readily available. In addition, customers increasingly prefer digital delivery and access to their information, with over 70% now open to digital healthcare. As the world shifts to digital, and you prepare to enter the Patient Communications market, you’ll need the ability to digitize images and output statement information to PDF or HTML. Are you equipping yourself with access to these digital technologies and services?
- Accessibility. In the end, it’s all about helping healthcare organizations increase their time-to-revenue by delivering a better, more engaging patient experience. eStatements need to be well designed to optimize response rates, have built-in accessibility features for those with disabilities, and be easily and securely accessible via the customer portal. You’ll need to acquire the expertise to meet these requirements and ensure the Patient experience delivers optimal results to your bottom line.
Outsource your Patient eStatements to Doxim
If you’re considering expansion into patient statements, why not talk to the experts? It may be more efficient and cost effective to outsource to those who make this their primary business.
Doxim gives you the services you need to re-position your organization as an expert provider of patient statements, while enabling you to cross-sell and upsell to customers and new revenue streams. We can deliver statements accurately and compliantly on your behalf and can equip you with leading digital capabilities and expertise to grow your offering over time.
With healthcare customers across the nation, we are perfectly poised to help you find success on this journey. To learn more about Doxim’s expertise and our solution for Healthcare eStatements, click here.