Here are all my blog posts. Enjoy the read!
Text is a highly effective channel for urgent and time-sensitive engagement. Read why text is the ideal channel for urgent business communications
Read how a Customer Communications Management platform provides cost savings, operational stability, builds loyalty & drives revenue, even during a downturn
Discover 6 ways interactive video can build customer relationships, enhance customer engagement, boost retention, & increase overall marketing ROI
Boost customer loyalty with personalized, interactive video. Read how video can be leveraged to transform customer experience and convert casual buyers into loyal customers
Read how a customer experience management strategy and modern communications technology can drive meaningful change in your customer communications
Leverage the power of interactive, personalized video. Read about the benefits of inserting interactive personalized videos into statements & emails
Read how customer centric communications can reduce costs associated with customer care calls, instead of generating more support calls & costs
Read more about the state of paperless adoption for bills, statements in North America as well as the tactics used to drive adoption & barriers
Audit, design, align & enhance your customer communications to improve Customer Experience Management (CXM). You can achieve this in 12 steps – read more
How CXM / CCM Technology fit into ecosystem thinking, and trends that are driving decisions in financial institutions
Olga Zakharenkava
Vice President, CCM Product Management & Product Marketing
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