Olga Zakharenkava Author

Olga Zakharenkava

Blog Posts

Here are all my blog posts. Enjoy the read!

7 REASONS WHY TEXT IS THE IDEAL CHANNEL FOR URGENT BUSINESS COMMUNICATIONS

By Olga Zakharenkava | November 23, 2022
Text is a highly effective channel for urgent and time-sensitive engagement. Read why text is the ideal channel for urgent business communications

CUSTOMER COMMUNICATIONS STRATEGIES FOR NAVIGATING UNCERTAIN TIMES

By Olga Zakharenkava | October 13, 2022
Read how a Customer Communications Management platform provides cost savings, operational stability, builds loyalty & drives revenue, even during a downturn

ENHANCE CUSTOMER ENGAGEMENT WITH INTERACTIVE VIDEO

By Olga Zakharenkava | September 29, 2022
Discover 6 ways interactive video can build customer relationships, enhance customer engagement, boost retention, & increase overall marketing ROI

ENHANCE CUSTOMER LOYALTY WITH PERSONALIZED, INTERACTIVE VIDEO

By Olga Zakharenkava | March 15, 2022
Boost customer loyalty with personalized, interactive video. Read how video can be leveraged to transform customer experience and convert casual buyers into loyal customers

SHIFTING FROM CUSTOMER COMMUNICATION MANAGEMENT TO CUSTOMER EXPERIENCE MANAGEMENT INCREASES BUSINESS VALUE

By Olga Zakharenkava | October 7, 2021
Read how a customer experience management strategy and modern communications technology can drive meaningful change in your customer communications

INTERACTIVE, PERSONALIZED VIDEOS DRIVE BETTER CUSTOMER ENGAGEMENT

By Olga Zakharenkava | August 19, 2021
Leverage the power of interactive, personalized video. Read about the benefits of inserting interactive personalized videos into statements & emails

CUSTOMER-CENTRIC COMMUNICATIONS HELP REDUCE COSTS ASSOCIATED WITH CUSTOMER CARE CALLS

By Olga Zakharenkava | August 18, 2021
Read how customer centric communications can reduce costs associated with customer care calls, instead of generating more support calls & costs

THE STATE OF PAPERLESS ADOPTION FOR BILLS AND STATEMENTS IN NORTH AMERICA

By Olga Zakharenkava | August 16, 2021
Read more about the state of paperless adoption for bills, statements in North America as well as the tactics used to drive adoption & barriers

12 STEPS TO ELEVATE CUSTOMER EXPERIENCE MANAGEMENT (CXM) THROUGH COMMUNICATION

By Olga Zakharenkava | July 8, 2021
Audit, design, align & enhance your customer communications to improve Customer Experience Management (CXM). You can achieve this in 12 steps – read more

THINK ECOSYSTEM – THE CX LANDSCAPE AND HOW YOUR CCM TECHNOLOGY FITS IN

By Olga Zakharenkava | June 17, 2021
How CXM / CCM Technology fit into ecosystem thinking, and trends that are driving decisions in financial institutions
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Olga Zakharenkava

Vice President, CCM Product Management & Product Marketing

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