Olga Zakharenkava Author

Olga Zakharenkava

Blog Posts

Here are all my blog posts. Enjoy the read!

SHIFTING FROM CUSTOMER COMMUNICATION MANAGEMENT TO CUSTOMER EXPERIENCE MANAGEMENT INCREASES BUSINESS VALUE

By Olga Zakharenkava | October 7, 2021
Read how a customer experience management strategy and modern communications technology can drive meaningful change in your customer communications

INTERACTIVE, PERSONALIZED VIDEOS DRIVE BETTER CUSTOMER ENGAGEMENT

By Olga Zakharenkava | August 19, 2021
Leverage the power of interactive, personalized video. Read about the benefits of inserting interactive personalized videos into statements & emails

CUSTOMER-CENTRIC COMMUNICATIONS HELP REDUCE COSTS ASSOCIATED WITH CUSTOMER CARE CALLS

By Olga Zakharenkava | August 18, 2021
Read how customer centric communications can reduce costs associated with customer care calls, instead of generating more support calls & costs

THE STATE OF PAPERLESS ADOPTION FOR BILLS AND STATEMENTS IN NORTH AMERICA

By Olga Zakharenkava | August 16, 2021
Read more about the state of paperless adoption for bills, statements in North America as well as the tactics used to drive adoption & barriers

12 STEPS TO ELEVATE CUSTOMER EXPERIENCE MANAGEMENT (CXM) THROUGH COMMUNICATION

By Olga Zakharenkava | July 8, 2021
Audit, design, align & enhance your customer communications to improve Customer Experience Management (CXM). You can achieve this in 12 steps – read more

THINK ECOSYSTEM – THE CX LANDSCAPE AND HOW YOUR CCM TECHNOLOGY FITS IN

By Olga Zakharenkava | June 17, 2021
How CXM / CCM Technology fit into ecosystem thinking, and trends that are driving decisions in financial institutions

CUSTOMER EXPERIENCE IN BANKING – 4 WAYS BANKS CAN NARROW THE DISSATISFACTION GAP

By Olga Zakharenkava | May 11, 2021
4 Ways banks can narrow the dissatisfaction gap between what customers expect when it comes to customer experience in banking and what banks are actually providing.

DIGITAL TRANSFORMATION IN BANKING: THE CUSTOMER EXPERIENCE EXPECTATION GAP

By Olga Zakharenkava | May 11, 2021
Read about the state of digital transformation in banking & how it impacts CX – based on a recent webinar Doxim co-hosted with The Financial Brand

DETERMINING THE ROI IN CUSTOMER COMMUNICATIONS MANAGEMENT

By Olga Zakharenkava | April 20, 2021
Infographic shows the potential cost savings, following the implementation of a comprehensive customer communications management platform, like Doxim CCM.

HOW TO CONQUER COMPLEXITY AND EMPOWER YOUR BUSINESS USERS WITH MODERN CUSTOMER COMMUNICATION MANAGEMENT (CCM)

By Olga Zakharenkava | April 11, 2021
Read how your organization can conquer complexity, empower business users & access the many benefits of modern customer communication management
Olga-Zakharenkava-author

Olga Zakharenkava

Vice President, CCM Product Management & Product Marketing

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