Personalized Video Content Overcomes Low Digital Engagement In Financial Services

It’s time to take a fresh new approach to improve digital engagement in financial services

Your website receives more visits than all your branches combined, so shouldn’t it function like an optimized digital branch?

If you can’t emulate that almost immediate personal in- branch experience on your website, you risk an erosion in customer engagement.

Traditional, copy-centric approaches to financial services websites aren’t cutting it anymore.

Nearly half (47%) of visitors to financial service websites leave after seeing only one page of content.
(39%) of customer-facing content goes unseen.

Key Takeaways

Why traditional financial services’ web content fails to engage customers.
How interactive personalized video can be used to cut through the typically low engagement rates associated with other digital channels
Three top use cases for interactive video as an essential part of a modern financial customer engagement strategy.

About Doxim:

Doxim is the customer communications management and engagement technology leader serving highly regulated markets, including financial services, utilities and healthcare. We provide omnichannel communications and payment solutions that maximize customer engagement and revenue, while reducing costs. Our software and technology-enabled managed services address key digitization, operational efficiency, and customer experience challenges through a suite of plug-and-play, integrated, SaaS software and technology solutions. Learn more at www.doxim.com.