Introducing Elizabeth Stephen, Vice President, Customer Engagement at Striata, a Doxim Company
Meet our expert blogger, Elizabeth Stephen, Vice President, Customer Engagement at Striata, a Doxim company.
Elizabeth loves helping companies establish long lasting relationships with their customers through digital communications. Read on to learn more about Elizabeth’s passion for customer experience and digital technology.
What has been the greatest influence on your career?
I first started a career in education. I was a high school math teacher and then became a school administrator. By far, all of my training for my corporate career and subsequently for life took place in that classroom and in those school hallways.
Under fire, I learned to be a communicator, a listener, an advocate, a mentor, a coach, a friend, a confidant - the list goes on. But this undoubtedly prepared me for my career, which includes leading teams and helping customers. As I live to learn, and learn to live, all while teaching my clients how to reach their goals.
If you could travel anywhere - where would it be?
The Maldives – overwater bungalows, here I come!
As a child, what did you think you would grow up to be?
An accountant/banker as most of my family went this route. This dream died quickly in my freshman year of accounting when I realized how boring it was.
What is your area of focus?
I am all about the end customer experience. Customer communications are only good if the customer receiving them thinks they are. So, I love helping companies establish long-lasting relationships with their customers through digital communications. Should digital or paperless adoption be your goal, I am your go-to!
How has the business changed since you joined?
Wow! The better question is how has it not changed? The one constant in the technology world is changing. This fact keeps things quite exciting and means that customer experiences do not remain stagnant. Instead, they evolve and shift, as emerging technologies are adopted and trendsetters and disruptors continue to push boundaries.
With that said the concept of digital transformation (DT) has been around for many, many years now. But I love how every client that I speak with has different DT goals and needs and how those change consistently over time.
Years ago, we were talking about segmenting data to enable personalization, but now we speak about using smart decisioning engines to hyper personalize and enhance customer lifetime value! In the end though, the one constant is that it’s all about the customer experience. If we keep them at the fore, all goals will be achieved.
Vice President, Customer Engagement at Striata, a Doxim company.