CCM Adoption: Business Drivers and Obstacles

Today’s increasingly demanding and connected customers expect your company to touch base frequently, but only with relevant and genuinely useful communications. To create these personal connections for their many thousands of customers, businesses are recognizing the need for customer communication…

Engaging Customers with Data-Driven, Personalized Design and Targeted Messaging

As a utility, you recognize the importance of taking every opportunity to connect meaningfully with your customers and make a positive brand impression. But, despite recognizing the importance of CX, many utilities haven’t yet considered how their bill design and…

Getting Started with Digital Accessibility at your Financial Institution

Is your financial institution accessible to the estimated 26% of the population living with some kind of disability1? Chances are good your physical premises, like your branches, have accommodations in place for these individuals. But if you haven’t taken a…

Change Management and Encouraging Adoption: the Cultural Shifts Needed for CRM Success

The shift to using CRM isn’t just about choosing the right technology. For the best results, CRM needs to be implemented – and used – across your whole organization, which means a cultural shift is necessary, or the success of…

Customer Communication Management; Meeting Today’s Challenges, Planning for the Future

For many financial institutions, customer communications can become an afterthought. If account statements and e-statements, email notifications, and other routine communications are sent to customers in an accurate and timely manner, then leadership is satisfied and may just not give…